This brilliant document from The Space explores the best ways in which visual artists can utilise digital comms and reach the right audiences. Its straightforward guidance looks at:
- An introduction to what we mean by online audience engagement
- How to do an online audiences audit
- Advice on how to approach digital distribution
- Pros and cons of the major social media platforms
- Dos and Don’ts for creating great social media content
- How to give your content the best chance through Search Engine Optimisation (SEO), social media algorithms and seeding strategies
- Guidance on how to measure your success in a meaningful way
